Experience

Newsroom. Freelance. In-house. Head office.

15+ years connecting creative direction, digital platforms and sales support for product businesses. The tools changed along the way; the responsibility grew from individual pieces to the systems and coordination that make them work.

Roles

Most recent first.

Oct 2022 – present
Head office · Canada

Senior Customer Experience Associate

Best Buy Canada · Customer experience, training & knowledge
  • Resolve complex customer escalations through investigation, clear communication and coordination with internal teams, store leadership and Legal when required.
  • Turn complicated situations into practical next steps, keeping the customer, operating constraints and policy in view.
  • As a certified internal trainer, trained 40+ colleagues across Associate, Senior Associate and Team Leader roles.
  • Contribute to knowledge-base and AI-supported service resources with Quality Assurance.
  • Provide subject-matter support in peak periods and bring recurring issues into training conversations.
2013 – Jun 2022
Mexico

Marketing Manager

Unimat de México
  • Built and led the marketing function: structure, creative standards and priorities, with an in-house team of five or fewer plus outside specialists.
  • Connected brand, websites, catalogues, packaging, photography, advertising, sales presentations and displays around one product story.
  • Designed and launched 80+ websites over my Unimat tenure, coding many myself.
  • Supported retail (Walmart, The Home Depot, Lowe’s, City Club, Sodimac) with packaging, product information and materials; coordinated recurring assortment reviews with The Home Depot.
  • Led visual concepts for showrooms and trade-show stands, coordinating suppliers, Sales and operations.
The Unimat story →
Oct 2009 – 2012
Mexico

Graphic Designer & Sales Associate

Unimat de México
  • Early websites, product photography and sales materials for a growing technical-product business.
  • Worked directly with Sales, learning how buyers assessed products and where more clarity was needed.
2006–2009, and alongside
Mexico

Independent client projects

Brand identity, websites & commercial communication

Direct relationships with owners and decision-makers. The first came before Unimat; a few continued alongside it, never as a second full-time job.

2005 – 2006
Mexico

Newsroom Intern

TV Azteca

Research, editorial judgment and explaining things clearly on deadline. That’s where I learned to understand the subject before deciding how to tell it.

What I bring

Skills, education and languages.

Marketing planning & prioritizationCreative directionBrand consistencyProduct communicationB2B sales enablementWebsite & catalogue architectureSEO & paid-search coordinationPackaging & retail materialsTrade shows & showroomsSupplier coordinationTraining & knowledge management
MBA, MarketingUniversidad del Valle de México
Bachelor’s, Journalism & CommunicationUniversidad de Cuautitlán Izcalli
Certified Internal TrainerBest Buy Canada
Project management courseworkGoogle
LanguagesSpanish native · English fluent

Academic credentials assessed by World Education Services (WES).

Got a role where all of this fits?

Take the CV, or drop by the office and leave him a message.