# Daniel Pruneda

> Marketing and communications professional with 15+ years connecting brand, websites, catalogues, packaging, sales support and physical spaces for product businesses. Based in British Columbia, Canada. Works in English and Spanish. Open to conversations about marketing roles and projects.

Daniel makes complicated products easy to buy. He moved from graphic design and sales support into building and leading the marketing function at Unimat de México (2009–2022), and since October 2022 works at Best Buy Canada's head office in customer experience, internal training and knowledge support. Earlier and alongside, he delivered independent identity, web, catalogue and exhibition projects. The site is bilingual: every page has a Spanish version under /es/.

Contact: the form in Dani's office at the bottom of the home page (https://danielpruneda.com/#office) or LinkedIn (https://www.linkedin.com/in/danielpruneda/). The site does not publish an email address or phone number.

## Key facts

- Unimat de México, Oct 2009 – Jun 2022: Graphic Designer & Sales Associate (2009–2012), then Marketing Manager (2013–2022). Built and led marketing with an in-house team of five or fewer plus outside specialists. 80+ websites designed and launched, many coded by him. Catalogues, product photography, packaging, advertising, sales presentations, showrooms and trade-show stands. Supported retail channels including Walmart, The Home Depot, Lowe's, City Club and Sodimac as Unimat's marketing lead. The company grew from about 8 people to just over 200 during that period (company-wide growth).
- Best Buy Canada, head office, Oct 2022 – present: Senior Customer Experience Associate; certified internal trainer who trained 40+ colleagues.
- Independent projects: ARPEI (c. 2008, first corporate identity, still in use), INMAQ (2007–2022, logo and website then recurring marketing), Expo CANITEC 2011 (event design delivered in two weeks with a five-person team), PLACACENTRO (2013, website, digital catalogue for 500+ products, photography and expo at WTC Mexico City).
- Education: MBA in Marketing (Universidad del Valle de México); Bachelor's in Journalism and Communication (Universidad de Cuautitlán Izcalli); credentials assessed by WES.
- Languages: Spanish (native), English (fluent).

## Video

- Video pitch (about 1:40, narrated by Daniel, EN and ES versions with subtitles) on the home page: https://danielpruneda.com/#pitch

## Pages

- [Home](https://danielpruneda.com/): positioning, highlights, selected work, timeline and contact office
- [Work](https://danielpruneda.com/work/): project library with filters
- [Unimat](https://danielpruneda.com/work/unimat/): building a marketing function, 2009–2022
- [ARPEI](https://danielpruneda.com/work/arpei/): a first identity for an operating steel company
- [INMAQ](https://danielpruneda.com/work/inmaq/): from a logo to a long-term client relationship
- [Expo CANITEC 2011](https://danielpruneda.com/work/canitec/): an event design rescued in fourteen days
- [PLACACENTRO](https://danielpruneda.com/work/placacentro/): a 500+ product range made easy to explore
- [Experience](https://danielpruneda.com/experience/): roles, skills, education and timeline
- [About](https://danielpruneda.com/about/): how he works

## Optional

- [CV in English (PDF)](https://danielpruneda.com/cv/Daniel-Pruneda-CV-EN.pdf)
- [CV en español (PDF)](https://danielpruneda.com/cv/Daniel-Pruneda-CV-ES.pdf)
- [Versión en español](https://danielpruneda.com/es/)